Text Message Consent
What opt-in / consent is required?
As a business, before you can text an end user, the end user must have consented to receive texts from you.
Under the opt-in section of the campaign registration, you will need to describe how you obtained this opt-in consent.
You can not text a user without their explicit consent to do so.
There are many methods companies can use to obtain consent. Examples include:
- Collect a telephone number on a website and have the user tick a box to agree to receive text messages.
- Advertise and ask users to text a keyword to opt-in to start receiving messages from you.
If you have a prior relationship with your customer, and your customer texts you about a specific question, for example, what time does your store close, you can respond with your store hours. You can not, however, text that user on a different subject unless that user has opted-in to receive texts on that subject. In either case, we still recommend obtaining consent by opting in.