TCR Text Campaign Error 861 - Missing or Inaccurate CTA and Message Flow Information

What it Means:

Error code 861 occurs when your campaign submission does not meet the compliance requirements for Call to Action (CTA) information and message flow responses. This code specifically indicates that your opt-in messages and automated responses (such as HELP and STOP messages) lack essential details, including your brand name, message frequency, and associated fees. Carriers need this information to verify that you have informed customers about the nature of your text communications and that users can control their subscription easily.

Example of Compliant CTA and Message Flow:

1. Opt-In Message Example:

   “By texting [Keyword] to [Short Code/Number], you agree to receive [Your Company] text messages with updates and promotions. Message and data rates may apply. Message frequency varies. Text HELP for help or STOP to cancel.”

2. Opt-Out Message Example:

   “You have successfully unsubscribed from [Your Company]. No further messages will be sent.”

3. HELP Message Example:

   “For support with [Your Company] messages, text HELP or contact us at [support contact, e.g., [email protected] or 123-456-7890].”

Each message must clearly state your brand name, include any applicable fees or message frequency details, and provide options for users to manage their subscription. Additionally, your CTA/Message Flow field in the TCR application should detail exactly how you collect customer consent, including a link to your Terms and Conditions or Privacy Policy.

Why it Matters:

Providing compliant CTA and message flow information helps protect both your brand and customers by ensuring they have full transparency and control over the messages they receive. These requirements build customer trust and are essential for meeting carrier regulations.

How to Fix It:

1. Update CTA and Consent Collection Details:

   Ensure your website or opt-in form includes a compliant CTA that covers how you collect customer consent. This should include your brand name, message frequency, and disclosure of any fees.

2. Revise Automated Responses:

   Make sure your HELP and STOP responses meet compliance requirements. Each response should mention your brand name and provide clear guidance for customer support or unsubscribing.

3. Add Links to Terms and Conditions:

   In your TCR application, provide a link to your Terms and Conditions in the “Terms Link” field, or include it directly in your CTA if applicable.

4. Check Keyword Responses for Compliance with Code 611:

   Review your keyword responses to ensure they meet all specifications outlined in TCR rejection code 611, especially regarding customer information clarity and compliance.

For further assistance, please contact Vumber support at [email protected].