TCR Text Campaign Error 806 - Unable to Verify: Missing or Inaccurate Call to Action (CTA) Information

What it means:

This error indicates that your campaign lacks clear and compliant Call to Action (CTA) details, which are essential for demonstrating how you obtain consent from customers to send them text messages. Carriers require explicit proof of customer consent, typically through an opt-in form or page on your website.

Example of a Compliant CTA:

Your opt-in form should contain language similar to:“By providing your phone number, you consent to receive marketing communications and product updates from [Your Company]. You may unsubscribe at any time.”

Why it matters:

Clear CTA information is vital for maintaining transparency and trust with your customers. It ensures that they are informed about the communications they will receive and reinforces compliance with carrier regulations.

How to fix it:

To resolve this issue, update your website or campaign materials to include a compliant CTA that clearly states how you obtain customer consent for text communications. Ensure that the language confirms the customer’s agreement to receive messages.

For further assistance, please contact Vumber support at [email protected].