TCR Text Campaign Error 803 - Opt-In Language Missing from Your Website
What it means: This error occurs when carriers detect that your website does not include clear opt-in language. Carriers require businesses to obtain explicit permission from customers before sending text messages. Without this, your campaign will be flagged for non-compliance.
Example Scenario: Let’s say you’re running a campaign where customers sign up to receive product updates via text messages. If your website lacks an opt-in page or doesn’t clearly state that users are agreeing to receive texts, the carrier will reject your campaign with an 803 error.
Why it matters: Carriers aim to protect consumers from unwanted text messages and spam. By requiring businesses to include opt-in language, they ensure that consumers are aware they are consenting to receive communication.
How to Fix It: To resolve this error, you’ll need to create an opt-in page with clear language on your website. Follow these steps:
- Create an opt-in page: Develop a page that allows customers to provide their mobile number.
- Include explicit consent language: Ensure the page clearly states that by providing their number, the customer agrees to receive text messages from your business. For example, “By providing your number, you agree to be contacted by us for receiving marketing information and product updates.”
- Review and resubmit: Once the opt-in language is visible on your site, resubmit your campaign for carrier approval.
By adding clear opt-in language, your campaign will comply with carrier regulations, ensuring that you have proper customer consent for text messaging.