TCR Text Campaign Error 704 - Prohibited Content: Gambling

What it means:

This error is triggered when a text campaign includes content related to gambling, such as casinos, betting, or bingo. Carriers strictly prohibit messaging that references gambling or gambling-related topics.

Example Scenario:

If your campaign promotes gambling services, discusses betting, or mentions bingo, it will be rejected by the carrier with Error 704.

Other Prohibited Content Includes:

• Social marketing
• Collections
• Financial services (e.g., high-risk/subprime lending, credit cards, auto loans, etc.)
• Insurance
• Gift cards and sweepstakes
• Illicit substances, including cannabis
• Deceptive marketing
• SHAFT content (Sex, Hate, Alcohol, Firearms, Tobacco)

Why it matters:

Carriers impose these restrictions to protect consumers from content deemed inappropriate or harmful. Adhering to these guidelines is crucial for ensuring a responsible messaging platform.

How to fix it:

Unfortunately, there is no remedy for campaigns containing prohibited content related to gambling. To resolve the issue, you must remove any references to gambling and ensure your campaign complies with carrier guidelines.

For further assistance, please contact Vumber support at [email protected].