Error Code 601: Campaign Attributes Mismatch - Sample Message/Website Content

What it means:

The carrier has flagged that the sample messages provided do not align with the registered business type or website content. This happens when there is an inconsistency between the nature of your business and the messages you intend to send through your campaign.

Example Scenario:

Let's say you are registered as an insurance company, but your sample messages involve discussions about real estate transactions. Since this doesn't match your registered business type, the carrier will reject your campaign with a 601 error.

Why it matters:

Carriers enforce strict guidelines to ensure transparency and compliance with industry regulations. They aim to prevent misleading or irrelevant messaging, ensuring that your content is aligned with what you’ve registered for and what consumers expect to receive.

How to Fix It:

To resolve this error, you’ll need to correct the sample messages you submitted to ensure they reflect the nature of the texts you plan to send. Here are the steps:

1. Review your business profile: Ensure that your business description and website accurately represent the type of messages you are sending.
2. Update sample messages: Make sure the sample text content you provide aligns with your business type and purpose. Avoid any messages that could be interpreted as unrelated or misleading to the customer.
3. Submit corrections to the carrier: After making the necessary adjustments, resubmit your campaign with the corrected sample message content for approval.

By ensuring your content matches your business type, you’ll be more likely to pass carrier scrutiny and avoid further delays.