TCR Text Campaign Pre-Flight Check

When you complete your registration to send texts, the application will be vetted and reviewed by The Campaign Registry (TCR) and the wireless carriers (ATT, T-Mobile & Verizon)


Before starting registration, please ensure you have these items in place:


Requirement Explanation
Federal EIN issued by the IRS. TCR will not accept your SSN or state tax ID. When entering your company name, please ensure it matches exactly with your EIN records. You may want to consult your IRS SS-4 or a similar document.
A website. TCR will use your working website to vet your company and understand the products and/or services you provide. Your registration will be rejected if your site is working or inaccessible, including if it is flagged for malware or has an out-of-date HTTPS certificate, for example.
An opt-in mechanism.

The carriers want to know that your customers or prospects have given you permission to text them. If you show an opt-in page on your website that collects your customer's mobile number and includes clear language that clarifies they are giving you permission to text them. E.g., “By providing your number, you agree to be contacted by us for receiving marketing information and product updates.”


If you do not collect opt-in via your website, you must clearly and concisely explain how permission is obtained. If your business type typically uses a webpage opt-in, such as real estate, and you do not show that, this opt-in method will most likely be refused.

A  compliant privacy policy. The carriers want to see that your website has a privacy policy that states that personal information will not be shared with third parties and/or does not share/sell mobile data for marketing purposes.
An email domain that matches your website domain. If you have a website at mylargecompany.com, please use an email address from the same domain, e.g., [email protected]. They will likely reject the registration if you use a free email (Gmail, Outlook, Proton, etc.).
The products or services you supply are not listed on the carrier's prohibited list.
  • Social marketing
  • Collections
  • Financial services (e.g., account notifications, marketing, collections, or billing) for high-risk/subprime lending, credit card companies, auto loans, mortgages, payday loans, short-term loans, student loans, debt consolidation/reduction/forgiveness
  • Insurance (including, but not limited to, car insurance and health insurance)
  • Gambling, casinos, and bingo
  • Gift cards
  • Sweepstakes
  • Free prizes
  • Investment opportunities
  • Lead generation
  • Recruiting
  • Commission programs
  • Credit repair
  • Tax relief
  • Illicit or illegal substances (including cannabis)
  • Work-from-home opportunities
  • Get-rich-quick schemes
  • UGGS and RayBan campaigns
  • Phishing
  • Fraud or scams
  • Deceptive marketing
  • SHAFT content (Sex, Hate, Alcohol, Firearms, or Tobacco)

Note: This list is not exhaustive, and carriers may introduce new restrictions based on subscriber feedback and complaints.





Wireless carriers will continue to validate your information after you register. Thus, it is crucial to ensure that the details provided are accurate and up-to-date.


If you have all the items in place, please proceed to the link below to start your registration:


https://app.vumber.com/brand/register

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