TCR Text Campaign Pre-Flight Check
When you complete your registration to send texts, the application will be vetted and reviewed by The Campaign Registry (TCR) and the wireless carriers (ATT, T-Mobile & Verizon)
Before starting registration, please ensure you have these items in place:
| Requirement | Explanation |
|---|---|
| Federal EIN issued by the IRS. | TCR will not accept your SSN or state tax ID. When you enter your company name, please make sure it matches exactly with your EIN records. You may want to consult your IRS SS-4 or a similar document. |
| A website. | TCR will use your working website to vet your company and understand the products and/or services you provide. Your registration will be rejected if your site is working or inaccessible, including if it is flagged for malware or has an out-of-date HTTPS certificate, for example. |
| An opt-in mechanism. | Via your website The carriers want to know that your customers or prospects have given you permission to text them. If you show an opt-in page on your website that collects your customer's mobile number and includes clear language that clarifies they are giving you permission to text them, please follow a similar format below. Adjust the 'message frequency' to match the number of texts you will send a user in a given period.
Please do not collect additional information on the same form, such as the user's email or address. We have seen phone carriers reject forms that do collect additional information in this way. Not via your website If you do not collect opt-in via your website, you will need to clearly and concisely explain how permission is obtained. We see a very low approval rating for non-website opt-in. |
| A compliant privacy policy. | The carriers want to see that your website has a privacy policy that states that the mobile phone numbers you collect on your site are not sold or shared with third parties. |
| An email domain that matches your website domain. | If you have a website at mylargecompany.com, please use an email address from the same domain, e.g., [email protected]. They will likely reject the registration if you use a free email (Gmail, Outlook, Proton, etc.) and your website is associated with a large brand. |
| Your products or services are not on the carrier's prohibited list. |
Note: This list is not exhaustive, and carriers may introduce new restrictions based on subscriber feedback and complaints. |
Wireless carriers will continue to validate your information after you register. Thus, ensuring the details provided are accurate and up-to-date is crucial.
If you have all the items in place, please proceed to the link below to start your registration: